The content in Casino Marketing has been pulled from the author's personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals.  This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the area before applying the information to the industry.  Therefore, the readers accomplish two goals at one sitting.  They learn about fundamental marketing practices as well as casino industry applications.  Starting with a traditional overview of the industry, the book quickly moves onto strategic planning by combining the input of nine different managers from many different levels of responsibility in a variety of casinos.  No other book on the market so thoroughly explores the uncontrollable environments that dictate how our product, price, place, and promotions should change in casino marketing.

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Free Worldwide Delivery : The Global Casino : Paperback : HODDER EDUCATION : 9780340957165 : 0340957166 : 28 Mar 2008 : This new edition of the Global Casino has been fully updated and redesigned in colour. It is the essential introduction to environmental issues linking the physical environment to the political, social and economic contexts in which these issues occur.

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Urban gambling, linked to poverty, crime and corruption, was once considered a blight on US cities. Gambling then followed the exodus of Americans into the suburbs after World War II and now, at the beginning of the 21st century, most Americans live within a four-hour drive of a casino. What explains the success of places like Las Vegas? The self-contained casino resort removes gambling and its social problems from cities and provides Americans with the comfort of gambling in a setting matched to their suburban lifestyle. In a detailed look at the growth of the earliest casino resorts to the "pleasure palaces" and riverboat casinos of today, "Suburban Xanadu" locates the rise of the casino resort in suburbanization and the significance of this development for today.

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